Search Engine Optimization(SEO) improves your site’s visibility on the Google search results page for applicable Keywords. SEO assists in generating natural site traffic. Digital customers prefer one of the top 10 results from a S.E.R.P. while looking for a product or service. Those 10 results are selected because they are well-written and thoroughly optimized using SEO. In this blog, we will delve What are the types of SEO in Digital Marketing? To build your SEO skills, join Digital Marketing Course In Pune at FITA Academy, where you’ll be trained by our knowledgeable instructors using case studies and real-world experiences.
On-Page SEO
On-Page SEO refers to optimizing components on a website, which include HTML code and content for improving the rankings in search engine results pages(S.E.R.P.) and attracting more relevant traffic to the website. The following are included in the On-page optimization.
- SEO Keyword Research
- Quality SEO Content
- Internal Linking For SEO
- Metadata SEO Optimization
- Image SEO Optimization
- URL Structure
Off-Page SEO
Off-page SEO, also called off-site SEO, improves a website’s ranking by optimizing external factors from the website itself. The aim is to increase the domain authority, the website’s reputation and relevance, which results in increased organic traffic and higher rankings.
- Guest Blogging
- H.A.R.O.(PR platform)
- Competitor Research and Analysis
- Online Ads
- Brand Signals
Technical SEO
It involves making website optimizations that assist search engines in crawling websites and indexing them more effectively, thereby improving their search engine ranking. Technical SEO’s goal is to make a website more obtainable and user-friendly for search engines and visitors. Join Digital Marketing Course In Delhi and have hands-on experience in Technical SEO by knowing the following:
- Site Load Time
- Crawl Error Identification
- Keyword Cannibalization Audit
- Duplicate Content Audit
- Site Structure
Content SEO
It refers to creating unique quality content, be it infographics, writing or videos, to structure your website, ranking it higher in S.E.R.P. Three things to consider while working with content SEOs: copywriting, site structure, and keyword strategy. It’s vital to balance all three, as, with quality content, your website can withstand the search results.
Mobile SEO
It is a term used to describe optimizing a site for search engines while ensuring it’s visibility properly on devices like tablets and mobiles. If you want your clients to have the best possible experience, apply this search engine optimization. It’s essential to ensure that your site’s style, structure, and page speed keep mobile users from changing their minds.
White-Hat SEO
Enroll in Digital Marketing Course in Jaipur to learn White-hat SEO, It is a SEO practice that aligns with the terms and conditions of the major search engines. White-hat SEO boosts your search engine ranking on the S.E.R.P. while regulating the integrity of the website services. Some of the white-SEO practices that you should follow are given below.
- Use keyword-rich, descriptive meta-tags
- Make your website easy to navigate
- Provide high-quality services and content to the website’s visitors
Black-Hat SEO
It exploits weaknesses in Google’s search algorithm to rank higher in its search results.
Gray-Hat SEO
Combining both practices to avoid negative consequences that help you adopt fair practices.
SEO is the science of developing a website’s traffic and increasing its visibility when people search for products or services. Increased visibility to a website drives more sales for the brand. The different types of SEO help websites rank better on search engine result pages(S.E.R.P.). To learn the nuance of SEO, Join Digital Marketing Course In Mumbai and get trained under industry experts.
